About Us

Our approach is built on the following foundational principles : The human body is the result of milions of years of evolution. The cells and other microorganisms that are part of the human body are the result of bilions of years of evolution.

Consequently, the human body knows how to get and stay healthy. But it can’t do that if it doesn’t get what it needs: proper nutrition and enough stimulus.

So, not getting proper nutrition and not enough stimulus is the root cause of all diseases.

Most people don’t get proper nutrition these days because of two factors :

1) Too much of the bad stuff (sugar, refined carbs, junk food, smoking, alcohol). Also, since this stuff bypasses the satiety mechanisms, people eat it too often, i.e. they engage in frequent eating.

2) Not enough of the good stuff (real food). Even people who eat real food might not get proper nutrition because food isn’t as nutritious as it used to be. Also, many time it is sprayed with herbicides and pesticides which have adveerse effects on your health.

Chronic stress (i.e. stress on a regular basis) is one of the direct causes and makes it harder for your body to get and stay healthy.

When your body doesn’t get proper nutrition and enough stimulus for years together, you first start getting minor health complaints like acidity, headaches, joint pain, skin problems, stomach problems, etc.

If you don’t do anything to address the root cause of these complaints, you eventually develop one or more of the ‘lifestyle diseases’ like abdominal obesity, anxiety/depression, elevated blood sugar, high blood pressure, high cholesterol, and kidney/liver/thyroid problems, which can everntually lead to pre-diabetes/diabetes, heart disease, and cancer.

We have been led to believe that many of these diseases are chronic and progressive (i.e. they get worse with time) and can only be managed with pharmaceutical drugs. However, that is not true.

In most cases, it is possible to stop the progression of these lifestyle diseases. In many cases, it is also possible to put them in remission.

The way to do it is to give your body what it wants: proper nutrition and enough stimulus.

You give it proper nutrition by eating healthy food (the good stuff) and not eating unhealthy stuff. Even if you start eating more healthy food and less unhealthy food, you will start seeing positive changes.

You give it enough stimulus by leading a more active lifestyle (more steps per day) with regular exercise of different types (moderate intensity cardio, HIIT, strength training, and stretching/balancing/flexibility exercises).

It is important to manage your stress levels (by doing breathing exercises, chanting, and meditation, and getting enough rest and sleep. Last but not the least, it is very important to live life with a sense of purpose and having meaningful relationships.

However, no two people are the same. Their genes, oral & gut microbiome, and current health status are different. So, any strategy/plan/recommendation is not equally aplicable to everybody. Not only that, it is not equally applicable to the same person at different points in time because their health status is always changing.

It is okay to follow an extreme approach for a short time. However, in the long-term, it is usually best to follow a ‘balanced’ approach.

When it comes to food, health and taste are not mutually exclusive. Said differently, food can be healthy and tasty at the same time.

You can’t buy or cheat your way to good health. You have to earn it by adhering to a healthy diet and lifestyle every day.

Built on top of these foundational principles, our approach is as follows :

Create top-quality content

The first step in making fundamental changes in one’s life is the awareness about why those changes need to be made. That is why we create top-quality content: to increase your awareness about various health-related topics.

Focus on adherence

While it is important to have awareness about what to do and not to, it is much more important to actually do (or stay from) it. Adherence is at the bottom of every diet/exercise/lifestyle pyramid. In other words, ahderence is the most important factor in any diet/exercise/lifestyle plan. Because you won’t get results from the best plan in the world if you don’t follow it!

Onboard coaches on to the platform

Some activities that you can do with the help of the 1Step app are more amenable to DIY (Do-It-Yourself) mode. However, for many activities, people need coaches. That is why we onboard good coaches on to the platform. And these coaches specialize in various aspects of health improvement/transformation: diet, exercise, lifestyle, de-addiction counselling, and alternate medicine (Ayurveda, homeopathy, and others).

Curate and sell the best off-the-shelf products

Many different off-the-shelf products are required to improve one’s health. That is why we curate the best products for each activity that you can do using the 1Step app. And that is how we have categorized the products as well: by the activities that they are related to. Why create some other category structure when the activities provide the context and therefore the perfect categorization? For each product category, we curate inexpensive, great value for money, and premium products. SO, no matter what your budget, you will find a product in the 1Step store that fits your budget!

Gamify user actions

As a matter of principle, nothing in teh 1Step app is free. However, we have created a complete gamification framework which allows you to ‘earn’ points which you can redeem to buy (or get a discount on) many of the products that are available in the 1Step app.

One of the actions that you earn points for is for referring your family/friends/acquaitances to the 1Step app. Not only that, you will also earn points whenever they spend money on the 1Step app to buy our products/services.